The Regional Head – YouTube Sales will lead revenue generation for ZEE's YouTube network within the assigned region. The role involves building strong relationships with advertisers, agencies, and clients, identifying new business opportunities, and driving branded content, sponsorship, and YouTube advertising sales to achieve revenue targets.
Key Responsibilities
Revenue Generation
- Drive YouTube advertising and branded content revenues for the assigned region.
- Achieve quarterly and annual sales targets through direct and agency sales.
- Develop monetization strategies across ZEE's YouTube channels and digital content portfolio.
- Identify new revenue streams including sponsorships, integrations, influencer collaborations, and special projects.
Client & Agency Management
- Build and maintain relationships with key advertisers, media agencies, and brand stakeholders.
- Present customized YouTube advertising solutions based on client objectives.
- Negotiate commercial agreements and close high-value deals.
- Ensure high client satisfaction and repeat business.
Business Development
- Identify emerging market trends and opportunities within digital video advertising.
- Expand ZEE's advertiser base across categories.
- Collaborate with internal teams to create innovative digital solutions for brands.
- Drive demand for YouTube inventory and premium content offerings.
Team Leadership
- Lead, mentor, and develop the regional YouTube sales team.
- Monitor team performance and support achievement of business goals.
- Foster a high-performance and collaborative work culture.
Strategic Planning & Reporting
- Prepare sales forecasts, revenue plans, and business reviews.
- Analyze campaign performance and provide insights to clients.
- Track industry trends, competitor activities, and digital advertising developments.
- Work closely with revenue operations, content, and marketing teams.