Key Responsibilities

Key Activities

1. Achieve   TRP targets for show/s assigned

Thorough   understanding of the show concept/ story board and characters.

Ensure   the story is line with the Brand promise.

Advice   on changes to be made in terms of script and screen play as and when required

2. Liaison   with the production house

Review   the script through the lens of the brand promise for each episode and share   feedback.

Review   the rough cuts of episodics and ensure its inline with the agreed screenplay.

Ensure   frequent set and edits to review the rough cuts to ensure episode is in line   with the channel requirements.

3. Briefs   to the marketing and promo teams

Create briefs for   the promo to ensure the right communication is shared to make effective   promos and teasers.

Ensure timely   dispatch of the promo footage.

Ensure that the   marketing activities are aligned with the story line to generate the required   hype.

Coordinate with the   channel PR team to ensure episodic synopsis, working stills and any other PR   related ideas within the show are brief and communicated well in time.

Creative execute   brand solutions and sales integrations

4. Banking   of episodes, timely deliveries and dispatch of tapes for telecast

Ensure   efficient planning of episodes to build a bank.

Coordinate   with the production house to ensure dispatch of tapes as per the agreed   timelines.

Maintain   a smooth functioning of systems and processes like tape deliveries, technical   check etc.

5. Commissioning   team

As   part of the commissioning team along with the guidance of the commissioning   lead create the first twenty episodes to gain maximum viewership

Align   to the on air team to ensure continuity of the story line

Update   the internal MIS for show/shows assigned

Creativity, Ability to innovate, Ability to gauge the pulse of the audience, Negotiation skills, Presentation Skills