Brand Planning and Brand Management

· Conceptualising the brand strategy   for the brand/shows and implementing the same in conjunction with the Brand   Lead

· Implement all the ATL and BTL   activities in order to showcase every property on air to the consumer,   advertiser and trade

· Support the Group Head with high   quality, timely marketing inputs and implement tactical plans / programs to   maximize the value of the brands through launch, growth & sustenance   phase

· Steering key strategic   interventions in regions aimed at driving business objectives

Execution

· Managing conversations with the   agency and briefing them on the campaign and communication plan

· Vendor selection

· Preparing a brief for the   programming and presentation team

· Provide constant support to the   Sales team by trade marketing support and product integrations

Budget allocation & cost   effectiveness

· Ensure cost savings and increasing   perception by maximizing alliances and partnerships

· Strike alliances and barter deals   to ensure maximum touch points with the consumer

· Allocating the budget with   accordance to the Brand Lead

· Analyzing the value add of the   brand campaigns

Plan and implement Go to market strategy with experience in handling 360 degree marketing 

mix – TV, Print, Digital, On-ground activations etc.

• Brand Custodian for Zee Tamil – Responsible for channel positioning and increasing brand 

power scores, top of mind and other brand equity measures.

• Own slots of the channel with an up-to-date understanding of shows in the slot by liaising 

with programming team and maximize reach through various marketing initiatives by 

deploying the optimal marketing mix and constantly innovate the 360-degree marketing mix

• High quality sales support – Ideation till execution of Brand Integrations, Sponsorships, sales 

pitch presentations etc with superior speed and co-ordination with programming and sales 

team 

• Working closely with internal Promo teams, external creative and digital agencies to deliver 

high quality communication which enhances consumer experience and affects brand value 

positively

• Continuously Track and analyse reports by working closely with research & insights team to

gain insights about consumer interaction with the channel and convert insights into actions 

to create positive brand outcome

 Proactive persona with excellent follow-up and multi-tasking skills to thrive in multistakeholder fast-paced environment.

• Demonstrated ability in previous organization in willingness to roll up sleeves and execute 

to get the job done. “Must haves in CV”

• Superior MS office skills in PowerPoint, Excel, Word.

• creative and analytical bent of mind in solving consumer problems