What You’ll Do

Revenue Growth & Business Strategy

• Drive topline revenue growth through      pricing innovation, client-specific and channel-specific monetization      strategies, and cross-platform product performance leverage.
• Create differentiated revenue models and      dashboards that facilitate growth, efficiency, and accountability across      sales functions.
• Partner with product and content teams to      influence performance, boost Ad GRPs, and unlock new monetization streams.

Omni-Channel & GTM Transformation

• Design and deploy integrated omni-channel      client solutions across Linear TV and Digital, maximizing Zee’s ecosystem      advantage.
• Lead annual sales planning including      account segmentation, target setting, coverage strategy, capacity model,      territory assignment, and quota allocation.
• Support and optimize Go-to-Market (GTM)      strategy: standardize sales processes, embed productivity drivers, enable      automation, and ensure adoption across teams.

Client & Market Leadership

• Build and sustain strong CXO-level      relationships with decision-makers at client organizations and advertising      agencies across categories.
• Build an ecosystem to understand Client’s      problem & their business needs.
• Partner with internal teams to co-create      bespoke client and channel solutions, IPs, and thought-leadership programs      leveraging Zee’s network strength and cultural relevance.
• Provide market intelligence and insights      on consumer behavior, brand priorities, and competitive landscapes to      continuously evolve the sales strategy.

Trend Spotting, Pipeline & Ecosystem Development

• Trend spotting in terms of Brands,      Consumers, Viewers, Tech, Markets etc to be identified and solution      modules to be developed..
• Develop lead-generation and      pipeline-building strategies by leveraging sales ecosystem partnerships,      marketing activations, and data insights.
• Harness first party and third-party data      management & analytics capabilities to generate insights, uncover      opportunities, and enable sharper audience targeting.
• Ensure adoption and effective use of      sales-tech platforms and software within the sales organization.

People & Capability Development

• Build and mentor a high-performance,      consumer-centric sales & strategy team with expertise in client      engagement, consultative selling, and omni-channel solutioning.
• Drive a culture of innovation, agility,      and collaboration across Linear and Digital sales teams.
• Partner with internal and external      stakeholders to enable capability building and future-ready talent      development.

Key Shared Accountability

• Collaborate with internal stakeholders      (product, content, marketing, research, tech) and external partners      (clients, agencies, industry bodies) to drive business objectives
• and enhance Zee’s position as the most      preferred cross-platform partner for advertisers.

What We’re Looking For

• 18-20 years of progressive experience in      media sales, revenue strategy, analytics or business leadership with      significant exposure to both TV and Digital ecosystems
• Deep understanding of media consumption      trends, audience measurement, performance marketing, and cultural context      in India.
• Strong leadership skills with the ability      to inspire cross-functional collaboration