Key Responsibilities

Revenue Generation

• Drive advertising revenue for ZEE TV's linear television inventory.
• Achieve sales targets assigned for the territory/accounts.
• Develop and execute sales strategies to maximize ad revenue opportunities.

Client & Agency Management

• Build and maintain strong relationships with media agencies, advertisers, and key decision-makers.
• Generate repeat business through effective account management and customer engagement.
• Conduct regular client meetings and presentations to showcase channel offerings and advertising opportunities.

Business Development

• Identify and acquire new advertisers across categories.
• Monitor market trends, competitor activities, and industry developments to identify growth opportunities.
• Create customized advertising solutions aligned with client objectives.

Sales Planning & Execution

• Negotiate commercial agreements and close advertising deals.
• Coordinate with planning, scheduling, traffic, and finance teams for smooth campaign execution.
• Ensure optimum utilization of inventory while maximizing yields.

Reporting & Analysis

• Prepare sales forecasts, pipeline reports, and revenue trackers.
• Analyze campaign performance and provide post-campaign reports to clients.
• Maintain accurate records of client interactions and sales activities.

Required Skills

• Strong understanding of the media and advertising ecosystem.
• Excellent client management and negotiation skills.
• Strong presentation and communication abilities.
• Ability to build relationships with agencies and advertisers.
• Commercial acumen and revenue-focused mindset.
• Proficiency in MS Excel, PowerPoint, and CRM tools.