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Senior Manager - Retail Sales

Zee Entertainment Enterprises Limited - Revenue - Ad Sales - Linear - Retail Sales - Sales West
Pune
Job Description
  • Drive advertisement revenue from retail and local advertisers through effective customer acquisition, retention, and cross‑selling strategies
  • Identify and develop new business opportunities by onboarding retail brands, MSMEs, and regional advertisers to maximize revenue
  • Generate incremental revenue by selling premium ad inventory, high-impact formats, sponsorships, and special retail-led properties
  • Expand and strengthen the active base of retail advertisers on ZEE channels and platforms ahead of competition
  • Design customized sales pitches and media solutions aligned with each retailer’s business objectives, budgets, and target markets
  • Provide consultative, solution-based selling by recommending the right channels, ad placements, and campaign formats
  • Conduct pricing discussions and negotiations with clients and agencies to ensure deal closure and optimal revenue realization
  • Track market trends, local retail insights, seasonality, and competitor activity to support selling strategies and business growth
  • Build and maintain strong relationships with retail clients, brand owners, and agency stakeholders to ensure repeat business
  • Collaborate with internal teams (Programming, Ad Operations, Finance, Marketing) to ensure smooth execution and timely closure of campaigns