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Senior Manager - Retail Sales
Zee Entertainment Enterprises Limited - Revenue - Ad Sales - Linear - Retail Sales - Sales West
Pune
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Job Description
Drive advertisement revenue from
retail and local advertisers
through effective customer acquisition, retention, and cross‑selling strategies
Identify and develop
new business opportunities
by onboarding retail brands, MSMEs, and regional advertisers to maximize revenue
Generate incremental revenue by selling
premium ad inventory, high-impact formats, sponsorships, and special retail-led properties
Expand and strengthen the
active base of retail advertisers
on ZEE channels and platforms ahead of competition
Design
customized sales pitches and media solutions
aligned with each retailer’s business objectives, budgets, and target markets
Provide consultative,
solution-based selling
by recommending the right channels, ad placements, and campaign formats
Conduct
pricing discussions and negotiations
with clients and agencies to ensure deal closure and optimal revenue realization
Track
market trends, local retail insights, seasonality, and competitor activity
to support selling strategies and business growth
Build and maintain
strong relationships with retail clients, brand owners, and agency stakeholders
to ensure repeat business
Collaborate with
internal teams (Programming, Ad Operations, Finance, Marketing)
to ensure smooth execution and timely closure of campaigns
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