Main Purpose of the position / Key responsibility areas

· Research and Consumer In-sighting

o Role focused on primary and secondary research on consumer in-sighting & consumer fore-sighting.

o Audit the FPC - ensuring all factors are considered and SOPs are followed.

· Marketing Support and Launch Planning:

o Provide the inputs for relevant marketing support to enhance brand performance.

o Strategies, execute and evaluate Movie Premiere/ channel launches.

· Programming/ Scheduling Support:

o  Analyse data and provide inputs to enable scheduling/ programming changes for Viewership maximisation.

· On-Air Strategy:

o Plan On-air elements, provide insights to better on-air efficiencies.

Co-ordinate with multiple teams for smooth functioning of the Channel.

Competencies & Skills

· Strong Analytical Skills

· Aptitude for Numbers

· Aptitude and enthusiasm for problem solving

· Familiarity with statistical concept and analysis

· Strong team player

· Avid TV and Movie Content enthusiast

· Ability to work with multiple stakeholders

· Strong Excel skills

· Excellent communication & presentation skills

· Comfortable to work on different Software/Tools