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Key Responsibilities
AI Content Strategy
<ul>
 <li>Define &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;and execute an AI-led content roadmap across Broadcast, OTT, Digital, and &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Social platforms</li>
 <li>Identify &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;high-impact AI use cases across ideation, scripting, localisation, &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;discovery, and archives</li>
</ul>
Content Creation &amp; Workflow Innovation
<ul>
 <li>Deploy &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;AI tools for research, scripting support, highlights, clips, subtitling, &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;dubbing, and regional scaling</li>
 <li>Enable &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;creators and editorial teams to adopt AI as a creativity and productivity &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;multiplier</li>
</ul>
Audience Intelligence &amp; Personalisation
<ul>
 <li>Leverage &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;AI/ML to inform programming, content recommendations, and platform &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;personalisation</li>
 <li>Drive &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;measurable improvements in engagement, retention, and consumption</li>
</ul>
Innovation &amp; Emerging Tech
<ul>
 <li>Pilot &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;new formats such as AI-assisted storytelling, interactive content, and &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;synthetic media (where appropriate)</li>
 <li>Partner &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;with AI startups, platforms, and technology providers</li>
</ul>
Cross‑functional Leadership
<ul>
 <li>Work &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;closely with Content, Digital Product, Tech, Data, Legal, and Business &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;teams</li>
 <li>Build &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;internal AI capability through training and change management</li>
</ul>

ZE06/1012-Mumbai - Marathon Futurex

Head - AI Content & Innovation

<div style="">Zee Entertainment Enterprises Ltd. is a leading content company offering entertainment content to diverse audiences. With a presence in over 190 countries and a reach of more than 1.3 billion people around the globe, ZEEL is among the largest global Media &amp; Entertainment Companies across genres, languages, and integrated content platforms.</div>