Job Title

Group Head – Network IP (Digital + Linear ++) & Concept Sales

Role Overview

We are seeking a senior, results-driven Group Head – Network IP (Digital + Linear ++) & Concept Sales to lead and scale our digital-first revenue portfolio. This role demands deep expertise in concept selling, IP monetization, and content-led solutioning, with ownership of large-scale partnerships and annual revenue targets.

The ideal candidate brings a strong sales leadership background, a sharp understanding of content ecosystems, and the ability to translate brand objectives into high-impact, monetizable IPs. Prior experience in content or production is a strong advantage.

Key Responsibilities

Revenue Leadership & Business Growth

· Own and deliver annual and multi-year revenue targets for Network IPs

· Lead end-to-end sales strategy for concept-led and IP-driven offerings

· Drive large-ticket, long-term partnerships with brands, agencies, and media partners

· Identify new revenue streams across Digital, OTT, Social, Influencer, TV and on-ground ecosystems

Concept & IP Monetization

· Lead the monetization of original IPs, creator-led properties, and digital content franchises

· Shape and sell bespoke, insight-led concepts aligned with brand and business objectives

· Convert complex brand briefs into scalable, repeatable IP solutions

· Champion integrated solutions across OTT, You Tube, Social media, Influencers, TV and experiential formats

Content, Production & Cross-Functional Leadership

· Partner closely with content, production, and creator teams to ensure commercial viability

· Guide teams to deliver story-first, platform-native brand integrations

· Possess a strong working knowledge of production workflows, budgets, timelines, and deliverables

· Act as a strategic bridge between creative vision and business outcomes

Client & Stakeholder Management

· Build and nurture senior-level relationships with CXOs, CMOs, brand heads, and agency leadership

· Drive client retention, repeat business, and IP extensions

· Lead high-stakes presentations, negotiations, and deal closures

· Serve as a trusted strategic partner to clients, beyond transactional sales

Market Intelligence & IP Strategy

· Track and anticipate digital content trends, creator economy shifts, and branded IP formats

· Monitor competitive activity across digital studios and content platforms

· Identify white spaces for new IP creation, category expansion, and monetization

Team Leadership

· Lead, mentor, and grow a high-performing sales team

· Set clear KPIs, review performance, and enable capability building

· Foster a culture of collaboration between sales, content, and production

Desired Candidate Profile

Must-Have

· 8–12 years of strong sales experience in digital media, content, or IP sales

· Proven leadership in concept selling and IP monetization

· Hands-on experience closing large-scale branded content and digital IP deals

· Excellent strategic pitching, negotiation, and closing capabilities

· Deep understanding of digital platforms (YouTube, OTT, Social, Creator Economy)

Added Advantage

· Prior background in content, production, or creative strategy

· Experience with digital studios, creator networks, or media start-ups

· Exposure to production planning, budgeting, and content development

· Strong relationships across brands and media & creative agencies

Key Skill Sets

· Strategic thinking with commercial depth

· Strong storytelling sensibility combined with sales leadership

· Senior-level account and relationship management

· Data-driven proposal and business case development

· Cross-functional and stakeholder leadership