Group Head – Network IP (Digital + Linear ++) & Concept Sales
Role Overview
We are seeking a senior, results-driven Group Head – Network IP (Digital + Linear ++) & Concept Sales to lead and scale our digital-first revenue portfolio. This role demands deep expertise in concept selling, IP monetization, and content-led solutioning, with ownership of large-scale partnerships and annual revenue targets.
The ideal candidate brings a strong sales leadership background, a sharp understanding of content ecosystems, and the ability to translate brand objectives into high-impact, monetizable IPs. Prior experience in content or production is a strong advantage.
Key Responsibilities
Revenue Leadership & Business Growth
· Own and deliver annual and multi-year revenue targets for Network IPs
· Lead end-to-end sales strategy for concept-led and IP-driven offerings
· Drive large-ticket, long-term partnerships with brands, agencies, and media partners
· Identify new revenue streams across Digital, OTT, Social, Influencer, TV and on-ground ecosystems
Concept & IP Monetization
· Lead the monetization of original IPs, creator-led properties, and digital content franchises
· Shape and sell bespoke, insight-led concepts aligned with brand and business objectives
· Convert complex brand briefs into scalable, repeatable IP solutions
· Champion integrated solutions across OTT, You Tube, Social media, Influencers, TV and experiential formats
Content, Production & Cross-Functional Leadership
· Partner closely with content, production, and creator teams to ensure commercial viability
· Guide teams to deliver story-first, platform-native brand integrations
· Possess a strong working knowledge of production workflows, budgets, timelines, and deliverables
· Act as a strategic bridge between creative vision and business outcomes
Client & Stakeholder Management
· Build and nurture senior-level relationships with CXOs, CMOs, brand heads, and agency leadership
· Drive client retention, repeat business, and IP extensions
· Lead high-stakes presentations, negotiations, and deal closures
· Serve as a trusted strategic partner to clients, beyond transactional sales
Market Intelligence & IP Strategy
· Track and anticipate digital content trends, creator economy shifts, and branded IP formats
· Monitor competitive activity across digital studios and content platforms
· Identify white spaces for new IP creation, category expansion, and monetization
Team Leadership
· Lead, mentor, and grow a high-performing sales team
· Set clear KPIs, review performance, and enable capability building
· Foster a culture of collaboration between sales, content, and production