Role Overview

The Project Manager will lead the ideation, planning, execution, and monetization of event-based intellectual properties (IPs) at Zee Live. This is an end-to-end ownership role—spanning content creation, operations, partnerships, and audience engagement—with a focus on delivering high-impact, revenue-generating live experiences. The ideal candidate brings a background in media, events, advertising, or business strategy, with a strong grasp of brand-led content and monetization models.

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Key Responsibilities

1. IP Development & Strategy

• Conceive and launch new IPs that align with Zee’s brand and audience goals

• Use market research and audience insights to identify trends and whitespace

• Define formats, themes, and content frameworks to differentiate each IP

• Partner with editorial, creative, and marketing teams for aligned storytelling

2. Project & Event Management

• Lead end-to-end execution—from budgeting and vendor management to logistics and timelines

• Design audience journeys and curate content to deliver high-value event experiences

• Oversee production across formats (live, hybrid, virtual), ensuring quality and consistency

• Drive cross-functional collaboration with ops, digital, sales, and production teams

3. Monetization & Partnerships

• Build monetization strategies: sponsorships, ticketing, digital revenues, and more

• Work closely with sales to create compelling pitch narratives and close brand deals

• Negotiate contracts and manage commercial relationships with vendors, talent, and partners

• Unlock ancillary revenues via merchandise, syndication, and value-added experiences

4. Marketing & Growth

• Plan and execute multi-channel promotion campaigns (digital, PR, influencer, etc.)

• Leverage Zee’s media network for amplification and audience acquisition

• Analyze event performance—audience data, engagement metrics, revenue—to inform future strategy

5. Stakeholder & Relationship Management

• Serve as the lead point of contact for external agencies, sponsors, partners, and vendors

• Foster strategic relationships with speakers, influencers, and media collaborators

• Align internal teams across editorial, sales, tech, and production for seamless delivery

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What You Bring

• Proven experience in managing scalable events/IPs across multiple Indian markets

• Business acumen with a focus on ROI, cost efficiency, and long-term value creation

• Strong negotiation, communication, and cross-functional leadership skills

• Strategic mindset with a flair for content, culture, and audience trends

• Agility under pressure and a bias for execution

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Why Join Zee Live?

• Shape marquee IPs in one of India’s most dynamic media ecosystems

• Collaborate with top-tier talent, influencers, and global brands

• Thrive in a high-ownership, fast-paced, creative environment