1. Content Strategy and Planning: o Audit the FPC (Fixed Point Chart) for key channels, ensuring all  environmental factors are considered and Standard Operating  Procedures (SOPs) are followed. o Draft and implement a dynamic content-sharing policy for cluster  channels, factoring in content decay, ROI, and revenue maximization. 

2. Consumer Focus: o Analyse viewership behaviour to identify significant trends and flag  changes to the research team for deeper investigation. o Provide actionable insights to the content team, enabling them to align  with evolving audience preferences. 

3. Process Improvement: o Identify bottlenecks in content-related workflows and implement  strategies to reduce Turnaround Time (TAT). 

4. Performance Monitoring and Reporting: o Monitor and evaluate monthly GRP (Gross Rating Points) targets versus  actual deviations, identifying key performance gaps. o Improvise strategies at a weekly level based on data releases to meet and  exceed weekly GRP targets. o Prepare / present detailed reports or decks to support decision-making. 

5. Collaboration and Stakeholder Management: o Act as a liaison between the Marketing, research, and content teams to  ensure alignment on objectives and seamless execution of plans. o Engage with senior leadership to provide updates on channel  performance, strategy effectiveness, and areas of improvement.

8+ years of experience in the media and entertainment industry, with a strong  focus on viewership data analysis and content strategy. 

Proven expertise in analysing and correlating consumer behaviour with content  and environmental changes. 

Experience in managing multi-channel clusters, with a track record of delivering  on GRP targets. Strong understanding of ROI metrics, content decay management, and dynamic  content-sharing policies. 

Excellent analytical, communication, and problem-solving skills. Preferred Competencies: • Strong leadership and stakeholder management abilities. • Ability to work in a fast-paced, data-driven environment. 

Proactive mindset to anticipate market trends and adapt strategies accordingl