Viewership & Advertising expenditure analysis with the sole intent of Revenue Maximization & growth

· Ability to create ‘USPs’ for a channel from a quantitative & qualitative perspective keeping the sales perspective in mind

· Keeping a tab on competition & providing top management with inputs on overall trends in the genre.

· Giving inputs to the Pricing process & Deal discussions to improve yield

· Be the single point of contact for the channel to handle genre related databases, queries, creating client pitches covering channel performance, media planning inputs & ideation.

· Actively seek & suggest integration opportunities in existing & upcoming programs.

· Be the sole owner in maintaining a comprehensive database of ratings by market/TGs/channels etc. which may be used as ready reckoners for analysis purposes

· Ability to single handedly manage queries from the sales team, create why buy ppts, ideation, etc.

Teamwork, Flexibility to work under pressure, Media planning, Story-telling, good with numbers, communication, adaptability, MS Office (Excel & ppt), Advanced understanding and usage of tools like BARC, MAP, TGI, etc.