Their primary role as a genre custodian is-

· Genre /Channel Viewership Analysis to understand channel growth areas and need gaps as well to look for Channel Highpoints for sales pitches at a client level

· Ideation for revenue maximization

· Creating Show Packages along with Pricing team & finding integration opportunities to monetize

· Adex analysis to understand potential and growth prospects.

· Other Opportunities in terms of in-content integrations, marketing initiatives, digital etc

· Creating monthly/weekly updation/forecasting reports based on viewership and adex

· Competition update in terms of content, adex, viewership shifts

· Become the one point of contact for the channel and sales team

Tools: YUMI (BARC), Advanced Excel, TGI, IRS

Affinity for Data analysis,  understanding of media planning and media buying ; Understanding of brand metrics, brand marketing concepts.

Faster turnaround time; Willing to work late shifts and if required on weekends.  Team player

Data Analysis, Software operating skills, Presentation skills